Jane Iredale was the first to launch a full line of makeup based on minerals. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line. Jane Iredale’s background had been in film, theatre and television, working with actresses such as Sarah Jessica Parker. Jane’s experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers, but destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin.
The products are based on micronized minerals and are made without comedogenic products like fillers or binders (such as talc and mineral oil) and without chemical dyes or preservatives therefore it has minimum allergy risk. Even with the expansion of the company and makeup line, it still remains true to its original concept of being – the skin care makeup.